(April 30 to May 4)
摘要: DuringtheMayDayholiday(April30toMay4),underthecircumstancesthatmanyblockbusterfilmswerewithdrawn,cinemasinBeijingandShanghaiwereclosed,andtheoperating......
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During the May Day holiday (April 30 to May 4), under the circumstances that many blockbuster films were withdrawn, cinemas in Beijing and Shanghai were closed, and the operating rate of cinemas in China was less than 70%, the film market in mainland China reaped 297 million yuan of box office. Although it was far less than the 1.673 billion yuan of May Day last year, it was better than expected. According to the data of cat's eye professional edition, the box office on May 1 was 81.37 million yuan. Although it could not be compared with the box office of 457 million yuan on the same day last year, it was the best one-day box office performance since February 27 this year (91.8 million yuan). The average daily box office of the May Day holiday is nearly 60 million yuan, which greatly exceeds the box office of weekdays and Qingming small and long holidays. Therefore, it can be seen that films are the consumption demand of important festivals. The box office of May 1st is nearly 300 million, and the domestic love film wins the championship Due to the serious impact of this epidemic, on the eve of May 1st this year, many blockbuster films such as "brother, hello", "keep you safe" and "procuratorial situation" were withdrawn, almost following the Qingming Festival this year, and there was no new domestic film released. Fortunately, the domestic youth love film "I really hate long-distance love" with a high degree of attention withstood the pressure to stick to the May Day holiday, and then the domestic inspirational film "let's fight, Mom" parachuted to the May Day level. In addition to the Hollywood animation "bad guys alliance" and many domestic films that were re screened, there are finally several films to watch this year's May Day holiday. On April 29, the Beijing Film Bureau issued a notice that according to the current needs of epidemic prevention and control in the capital, all cinemas in Beijing will suspend film screening activities during the May Day holiday. Beijing is a major box office city in the country, ranking seventh in the country last year. The suspension of cinemas in Beijing has worsened the prospects of the May 1st box office this year. However, after the May Day holiday began this year, the operating rate of cinemas in the country increased to nearly 70%, up 10% from that before the holiday. The box office also increased significantly, from 59.66 million yuan on April 30 to 81.37 million yuan on May 1. Although it gradually decreased in the following three days, it was much better than the box office on weekdays and even the small and long Qingming holidays. In the end, this year's Wuyi won 297 million yuan at the box office. "I really hate long-distance love" won the first place at the box office of 87.95 million yuan, with a cumulative box office of 97.2 million yuan in the six days after its release; The box office of the bad guys alliance was 71.49 million yuan, ranking the second, with a total box office of 73.95 million yuan. The Hollywood magic blockbuster "magical animals: the mystery of Dumbledore", which has been released for nearly a month, ranked third at the box office with 32.91 million yuan, with a cumulative box office of 152 million yuan. This year's May Day holiday saw 8.67 million people, a year-on-year decrease of 80.4%; The total number of venues was 1.43 million, a year-on-year decrease of 36.7%; The average fare was 34.2 yuan, down 3.6 yuan from 37.8 yuan on May Day last year. The box office is better than expected, and the film is not "unnecessary" Although this year's box office of 300 million yuan in May 1st is far lower than that of 1.673 billion yuan in May 1st last year, and it has dropped to the same level as that of the same period ten years ago, it is better than expected, which gives Chinese filmmakers a glimmer of hope. After several blockbuster new films were withdrawn, only three new films were released during this year's May Day holiday, and there was no real blockbuster film. Prior to this, people in the industry were generally pessimistic about the May 1 box office. Wu Xiuqi, vice president of operation of Lumiere film, in an interview with the reporter of daily economic news on wechat, predicted that the box office of May 1 this year would be 150-200 million yuan. To my surprise, it still achieved a result several times higher than the normal box office. It also shows that during such important festivals as may day, national day, new year's day and Spring Festival, films have become one of the just needs of the Chinese people. They are the spiritual food of the people, not "unnecessary" products. Filmmakers support the national epidemic prevention and control policy. However, since the outbreak of the epidemic for more than two years, there have been cases of infection in wholesale markets, frozen aquatic products, restaurants, express delivery and even public toilets. However, we have not heard of one case of infection when watching a movie in a cinema. In contrast, it is relatively safe to go to the cinema to see a movie. It is hoped that on the premise of ensuring the safety of epidemic prevention, cinemas and the film industry will be given more room for survival, because this can not only meet the needs of hundreds of millions of viewers, but also serve as a rice bowl for millions of film practitioners. In May, only 14 films were fixed, lacking of blockbuster films After the May Day holiday, the film market in mainland China is still not optimistic. As of press release, only 14 films have been fixed in the whole may, and almost none of them are blockbusters. The distribution of the release dates of the films that have been scheduled is extremely uneven. There is no commercial film with weight in the first ten days of May and the end of the month. All the films with market potential will be released on May 20. According to the films that have been filed, the following films can be watched in May. "Mother!" released on Mother's day on May 8 Written and directed by Yang Lina, starring Wu Yanshu, Xi Meijuan, Wen Qi and Zhu Shimao, it tells the story of an 85 year old mother taking care of a 65 year old sick daughter. The spring tide directed by Yang Lina, the director of the film, was well received by the industry two years ago. This time, mother It focuses on family affection and focuses on Alzheimer's disease and the elderly, which has social topics and practical significance. The documentary captain of Everest, which was released on May 13, truly recorded the whole process of a folk mountaineering team composed of ordinary people to climb Everest. During the May Day holiday, the film was well received and worthy of the attention of film fans. Most of the six films released in the "520" period are love films, and the ones with high attention include "secret love · orange born in Huainan", "love of dogs", "can you not leave me" and "Downton Manor 2". "Secret love: Orange born in Huainan" is adapted from a novel of the same name. It is directed by Huang Bin. The original author Liu Wanhui is the screenwriter, and Zhang Xueying, Xin Yunlai and Wu Jiacheng are the leading actors. This kind of youth love film has a certain IP effect and audience base among young people. Zhang Xueying and Xin Yunlai also have a certain appeal to young audiences, but generally it is difficult to have a good reputation. Let's see how their stories are told. "The love of dogs" was written and directed by Chen Guohui and Xia Yongkang. Feng Shaofeng and gulina Zha played the leading role, and Kimi Yoko, bu guanjin, Liu Yihao, Du yuan and Wu HaoChen played the leading role. Yin Xiaotian, Liu Jinshan and Xiong Naijin played the role of friendship. Chen Guohui, one of the directors of the film, once directed "heroes of fire". Feng Shaofeng and gulina Zha, the two leading stars, have many fans. In addition, they are both cute and love elements, and may become a dark horse in the "520" season this year. "Can't you leave me?" is directed by Wang Ziming and Xiao Fei, starred and participated by Chen Jon, Jia Bing, Guo Tao, Lu Jingshan and Wu Yue. The title of the film is very long, and there is a common problem of domestic love films. The starring lineup is not young, and I wonder if it can beat the odds. "Downton Abbey 2" is the only film introduced in the "520" season this year. The drama version of "Downton Abbey" has many audiences in China. The global box office of the film version of "Downton Abbey" was US $237 million. It was released in the mainland of China on December 13, 2019. At that time, it received a box office of 22.6 million yuan and the market performance was mediocre. watch 99reel.com: Find Where to Watch Hottest Movies and TV Series Online Movies and TV Series Online It is difficult to win a good reputation for a film adapted from a classic TV play. The box office of the first film of "Downton Abbey" was released before the epidemic, and the box office prospect of "Downton Abbey 2" in China is not optimistic. The number of films that have been scheduled in May is not only too small, but also insufficient. It is hoped that the epidemic in Shanghai and Beijing can be completely controlled in early May. In this case, more films should be screened in May. 
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